Bryan Rose, over at Launch Clarity, is a fan of Nike’s mission statement. It’s a bold statement. It’s a big statement. One could say it’s brash. It is…
Bring Inspiration and Innovation to Every Athlete* In The World
Yeah, it’s a big one.
And, no, I’d never heard of it before.
But, Bryan notes that this is something that is ingrained in the leadership at Nike. It’s part of their culture and informs their decisions. Internally, it’s much bigger than that tagline of “JUST DO IT.” But churches don’t seem to put the time and energy into the discussions needed for culture-changing mission statements. I know, personally, that I haven’t. I have all of these ideas swimming round in my head and, on any given day, any one of them could seem most important…THE MISSION for that time.
Here’s what the author says:
Many pastors tend to be skeptical of investing time and resources into working on statements of identity like mission or values or taglines, especially when things around church “feel” like they are going well enough.
They wonder if the effort and discussions are worth it, and struggle to see the tangible practicality of clearly articulated vision. They question how important it really is to capture our Great Commission mandate in a contextual, concise and catalytic way for the church.
When any organization lives their mission, the results are seen – and life change becomes possible.
I guess our churches live “A” mission but I confess that it is undefined. And, ultimately, after reading Bryan’s article, I’m thinking that it is unhelpful to what God has called us to.