From David Horrox in “The Missional Church:”
The church should stop mimicking the surrounding culture and become an alternative community, with a different set of beliefs, values and behaviors. Ministers would no longer engage in marketing; churches would no longer place primary emphasis on programs to serve members. The traditional ways of evaluating successful churches – bigger buildings, more people, bigger budgets, larger ministerial staff, new and more programs to serve members – would be rejected. New yardsticks would be the norm: To what extent is our church a sent community in which each believer is reaching out to this community? To what extent is our church impacting the community with a Christian message that challenges the values of our secular society?